November 4, 2009
With Time Warner’s earning reports coming in, Time Inc. will start to reveal details about planned layoffs.
The magazine division’s revenue dropped 18 percent (to $914 million) in the third quarter, with a 22 percent decline in advertising revenue and a 13 percent decline in subscription revenue.
Time Inc. will therefore take a $100 million restructuring charge in the fourth quarter, which they hope will balance out $100 million in cuts.
“As Time Warner noted in the 3Q results announcement earlier today, Time Inc. has begun a restructuring program that will result in a charge of up to $100 million,” Time Inc. spokeswoman Dawn Bridges said in a statement. “While advertising remains challenged, readers continue to value print publications and affiliated websites. This restructuring will allow us to most efficiently focus our resources on the creation of compelling content at our world class titles. Unfortunately, given the tough market conditions, this restructuring will mean a loss of jobs. We wish our departing colleagues and friends the very best with their future projects.”
Another possible option is a buyout. Employees who are members of the Newspaper Guild get two weeks’ severance for each year of service, and non-Guild employees are being offered similar packages, said a source that refused to be identified. In essence, every employee in New York State, whether covered by the Guild or not, should be offered an additional 13 weeks of pay.
It is up to the individual magazines to decide when to start the layoffs, based on their publication and vacation schedules, the source said. But employees at People, Time, Money, Fortune, Fortune Small Business, and Sports Illustrated require at least two weeks to consider buyout offers, and the company expects to complete most of the layoffs by Thanksgiving.
Time Inc. states it will not be closing any magazines despite having closed Southern Accents and Time Style & Design earlier this year.
Here’s my two cent: converge into online media instead of print? It’s a risky move, but who knows… Maybe it could save the company money. Sure, it would still mean firing employees and making cuts, but empires are built on labour, blood and tears, are they not?
Stephanie Clifford

