The Guardian reports that NewsCorp CEO Rupert Murdoch may try to block The Wall Street Journal and some of his other e-newspapers from appearing in Google News. Murdoch states that Google is a “kletomanic parasite” for using NewsCorp content on their news feed. People who use the very free Google News have access to full articles from the Wall Street Journal, something that is not even capable on the WSJ website (you only get the first paragraph on the site). Of course, NewsCorp is not pleased about this since you must subscribe to the site for content.
So they’re losing money, they want people to pay for their content online and Google provides a way in for free. Murdoch is very keen on getting people to pay (literally) for access so this comes as no surprise. Murdoch says he want to block Google and non-subscribed users all together with a wall that goes “all the way to the ceiling”. Well, that’s great to hear on the 20th anniversary of the fall of the Berlin Wall.
Such news is so significant when it comes to traditional media outlets (and their CEOs) not understanding or being able to read a new generation and a new medium’s users. They have very little idea what we like, what we want and how we want to access it. It shows how out of touch billionaire media moguls truly are. A corporation is trying to block the outside world (ok, the non-paying world) from viewing it’s content. Google uses the “fair use” rule when justifying why they are allowed to legally aggregate news from a series of websites. Fair use basically says that if it’s on the internet, Google has the right to use it in their search results.
Hey, Rupert, while you were playing tennis in the Hamptons did you ever learn about internet piracy and how people will NOT want to pay for things? No? I didn’t think so. That’s why you bought Myspace in it’s dying years for 500 million dollars.
Bobby Johnson, November 9th, The Guardian
http://www.guardian.co.uk/media/2009/nov/09/murdoch-google




